April 12, 2021
Episode 4 – Feline Genetic Testing for Oral and Overall Health
Cat parents, just like dog owners, need to be educated about their cat’s overall health, breed traits, and oral health. Now, that education can include genetic information about each cat’s unique makeup. This knowledge can not only improve cat health, but also can foster stronger client relationships and increased revenue for veterinary practices.
In this episode, we chat with Dr. Kash Kuruppu of Basepaws about feline DNA tests for oral health and overall health. She describes how the results of the Basepaws test typically lead to immediate action in 15% of adult cats, 1 in 5 senior cats, and 2 in 5 geriatric cats. This translates to increased visits and increased treatment, and greater trust between the pet owner and doctor.
April 2, 2021
Pet Insurance Guide Podcast: Wellness, Dental, Chronic Disease Plans Make Pet Healthcare Affordable – Veterinary Care Plans (VCP)
Wellness plans seem to be making a comeback as a way to help pet owners afford the care their pets need. In this episode, I interview Bob Richardson, president of Veterinary Care Plans (VCP). His company helps veterinarians design and offer payment plans to clients, taking the burden of marketing and administering the plans off the plate of veterinary hospitals.
I knew there had been companies in the past that had attempted to offer wellness plans for veterinary hospitals and ultimately failed, but recently I discovered that VCP not only offers wellness plans, but also treatment plans for dental care and chronic disease management.
Bob explains the complexities involved in not only the “practice of wellness,” but also the “business of wellness.” He also talks about some of the successes that practices have had offering these plans to their clients, and the loyalty it fosters between vets and their clients.
March 12, 2021
Episode 3 – DNA Test to Drive Greater Loyalty and Improved Health
An innovative new canine DNA test can help veterinarians form more airtight bonds with pet owners and put pets on the road to a lifetime of better health. In this episode, we chat with Lauren Thorne of Neogen about the ideal candidates for canine DNA testing and how the test is a natural fit for wellness and treatment plans.
February 15, 2021
Episode 2 – Generating Loyalty at Your Animal Hospital
Well-run wellness plans can be a tremendous driver of loyalty. But what are other complementary strategies to cultivate loyalty? Today our guest, Dr. Stacee Santi, shares impactful ideas on generating loyalty and growing compliance and revenue at your animal hospital.
January 21, 2021
Episode 1 – The Top Six Myths About Wellness Plans – Debunked
Wellness plans are popular with pet owners, but some veterinarians are leery of the plans after hearing horror stories. But are these stories TRUE? VCP’s Bob Richardson and Ron Nelson, along with host Nicole Knight, get to the truth about the six most common myths. Find out the six myths — and whether they’re true or not — in this informative episode!
November 4, 2020
Uncharted Veterinary Podcast – Wellness plans
Bob Richardson, president of VCP, digs into the myths about wellness plans for pets with Dr. Roark and Stephanie Goss on the Uncharted Podcast.